Author: Md. Tanveer Rahman
For the small to medium-sized business, mobile messaging is a particularly attractive communications medium, whether it's aimed at customers, suppliers or their own employees. This is because it's a great leveler in terms of business size - it's equally accessible to an SME as it is to a large enterprise (versus television advertising for example), and if used correctly, an SME can achieve the same sort of results as a large corporate campaign would.
For the small to medium-sized business, mobile messaging is a particularly attractive communications medium, whether it's aimed at customers, suppliers or their own employees. This is because it's a great leveler in terms of business size - it's equally accessible to an SME as it is to a large enterprise (versus television advertising for example), and if used correctly, an SME can achieve the same sort of results as a large corporate campaign would.
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